Trademark Assignment/Sell

Trademark registration is not something that can be completed within a short time. It requires patience because it takes a significant amount of time to finish. Of course, no one likes to wait for a long time to get a trademark registered, particularly Amazon sellers who need to acquire a registered trademark quickly—this is where trademark assignment of an existing trademark comes into play.

Since the process of obtaining a trademark registration certificate is a long one, you may be considering the purchase of someone else’s registered trademark. Ultimately, trademarks are regarded as assets, so it should be easy to buy and sell them.

Unfortunately, buying someone else’s trademark is not as easy as it sounds—not by a long shot. Trademarks only become valid when they are used in commerce; that is to say, only when a trademark is attached to a product or product packaging, and when the product(s) having this trademark are sold in marketplaces, does that trademark become legally valid. Additionally, if you provide services, the trademark must be shown when providing the services or when advertising them.


In simple language Assignment means Transfer. Trademark Assignment means selling of trademark. As we know that trademark is an intellectual property of the owner, as other property can be sold for a price, the same way a trademark can be sold for a price.

The selling of trademark does not mean selling of the company. A company may have many brands under its ownership.
For example: Unilever owns more than 400 brands, hence it may choose to sell few brands out of its portfolio.
1) Assignment Deed: As any property, may be a car or house is sold by an agreement between the buyer and the seller, the same way trademark is transferred by an Assignment deed between the buyer and the seller.
2) Registration of Assignment Deed with Trademark registry so as to record the buyer name as owner of the trademark in the Trademark Department's records.

1) Selling Price or Consideration for transfer of trademark is very important clause based on which stamp duty of the Assignment deed is calculated
2) Geographical area within which assignee or purchaser can use the brand
3) Information if the transfer is with Goodwill or without Goodwill

Licensing and Assignment of trademark may seem similar but there is lot of difference. Licensing of trademark is a permission given to use the brand name. Assignment is transfer or selling of the trademark to others. Licensing is for limited period of time.


I have received the company incorporation documents and extremely pleased to see the way documents are arranged. The service provided exceeded all the expectations. It’s been a great experience to work with to get this done. I would definitely give five stars to process and the way dealt with the customer. I would promise to recommend my friends if something they would need that serve. Thumbs up for the services and I would like to say WOW!!!! Thanks!!



I am writing to convey my appreciation to the staff at Group for the services rendered to obtain the incorporation of my company in India. I found the professionalism of the staff at Group, a pleasure to work with. As a foreigner to India, they took the time to explain the documentation and assisted in every question I raised. I was pleased that Group made a case for my business name and that I received the name that I wanted. I was completely satisfied with their service and strongly recommend them to anybody desirous of starting a business in India